Hyderabad: Professional-oriented networking website LinkedIn Corp. has rolled out a video-streaming service, following in the footsteps of social networking services such as Facebook Inc. and Twitter Inc.

LinkedIn’s videos would, however, be restricted only to select ‘influencers’ (prominent personalities from different fields) on its platform. LinkedIn has reached out to 500 influencers to share their thoughts on trending professional topics and news through video, Jonathan (Jasper) Sherman-Presser, senior product manager at LinkedIn, announced in a blog post.

Twitter operates Vine, a video-sharing service lasting a maximum of six seconds, and Periscope, a live video-streaming app. Facebook allows users to upload videos with a duration of 120 minutes along with live broadcasts on its platform.

Like Twitter’s videos, LinkedIn’s videos would come in a short format, each lasting 30 seconds.

“Today your LinkedIn Feed will come to life in a whole new way with the introduction of 30-second videos from LinkedIn Influencers," Sherman-Presser said in the post.

LinkedIn users, for example, could hear start-up evangelist Guy Kawasaki speak about what’s the most important thing founders should avoid doing at a pitch meeting. In another video, Anant Agarwal, chief executive officer of massive open online course (MOOC) platform edX, talks about how colleges should measure their students’ success. Reid Hoffman, co-founder and executive chairman of LinkedIn has posted a video on the first thing artificial intelligence will take over at offices.

Growing broadband and mobile data speeds on 3G, 4G and 5G networks are allowing consumer-facing internet companies to roll out video services. Increasing smartphone and tablet penetration has led to rapid rise in digital video viewership.

Video-sharing website YouTube is the second-most visited website in the world, according to web traffic tracking firm Alexa Internet Inc. About 4.95 billion videos are viewed on YouTube every day, according to data measurement company Statistic Brain. Facebook said in January that its users watched 100 million hours of video per day; about 500 million people watch Facebook videos every day.

Digital content revenues will exceed $180 billion ( 12,017.70 crore) by next year, primarily driven by continued migration to streamed video services, technology researcher Juniper Research said in June. Total television and video data usage will grow more than five-fold between 2016 and 2021, as uptake of 4K video increases download sizes, Juniper noted.

LinkedIn was acquired by Microsoft Corp., in its biggest acquisition to date, for $26.2 billion in June.

The deal is expected to conclude by the end of this year.

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