Decoding Zee’s plan to play the global stage9 min read 10 Dec 2018, 09:41 AM IST
Realizing that the broadcasting business is changing rapidly, Zee seeks to embrace a global technology partner. Will it work?
New Delhi: Zee founder and Essel Group chairman Subhash Chandra does not believe that life is coming a full circle for the broadcasting company as it is once again looking for a foreign partner. After all, when it started out in 1992, Zee partnered with Rupert Murdoch’s News Corp in the broadcasting and distribution businesses. “Those times were different and these are completely different times. We are looking for a technology partner as India is way behind the world as far as tech goes," says Chandra.