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Business News/ Industry / Audi launches RS6 Avant priced at Rs1.35 crore
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Audi launches RS6 Avant priced at Rs1.35 crore

The super sports car can accelerate from 0 to 100km in just 3.9 seconds with a top speed of 305 km/hr

Virat Kohli (right) with Joe King, head, Audi India, launches Audi RS6 Avant in New Delhi on Thursday. Photo: PTIPremium
Virat Kohli (right) with Joe King, head, Audi India, launches Audi RS6 Avant in New Delhi on Thursday. Photo: PTI

New Delhi: German luxury brand Audi on Thursday launched its super sports car RS 6 Avant priced at 1.35 crore (ex-showroom Delhi) as it looks to consolidate leadership position in performance segment.

The company, which had last month announced to launch five products in five months, said its latest super sports car can accelerate from 0 to 100km in just 3.9 seconds with a top speed of 305 km/hr.

“We believe it’s about time to introduce the Avant to luxury connoisseurs in the country...we are confident that the elegant dynamics of the car will appeal to auto enthusiasts seeking style, speed and luxury," Audi India head Joe King said.

The Audi RS 6 Avant is the fourth sports car to be launched in India by the company this year after the Audi R8 LMX, the new Audi TT Coupe and the new Audi RS 7 Sportback.

“The Audi RS 6 Avant will not only help us consolidate our leadership position in the performance car segment, but will also inspire us to continue with our commitment to bring in the right product offering at the right time for our Indian customers," King added. Audi plans to launch a total of 10 products in India this year as it looks to fend off stiff competition from rival Mercedes-Benz.

The company, which sells various popular brands including A3 sedan and Q5 sports utility vehicle, was overtaken by Mercedes-Benz in the January-March period this year. While Audi posted a growth of 15% in the March quarter at 3,139 units, Mercedes-Benz sold 3,566 units, up 40% from the year-ago period.

Audi posted a record sales in 2014-15 by selling 11,292 units, up 11.51% from 10,126 units sold in 2013-14 and retained its top position in the Indian luxury car market ahead of rival Mercedes-Benz, which also clocked record sales in FY15 at 11,213 units, up 17.5% from 9,548 units sold in the previous year.

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Published: 04 Jun 2015, 07:11 PM IST
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