Virat Kohli tops celebrity endorsers list in 2018, SRK slips to 5th2 min read 10 Jan 2019, 02:59 PM IST
Deepika Padukone and Akshay Kumar occupied the second and third spots with brand values of $102 million and $67.3 million, respectively: 2018 Duff & Phelps celebrity brand valuation report
New Delhi: Indian cricket team captain Virat Kohli emerged as the top celebrity endorser for the second year in a row in the 2018 Duff & Phelps celebrity brand valuation report. With a brand value of $170 million, the cricketer currently endorses 24 brands across categories. He signed new deals with e-commerce firm Flipkart, health snacking brand Too Yum and ride-hailing app Uber last year, while ending his association with Pepsi stating that he would only endorse brands with a pro-health image.
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