New minimalism: Why it needs a redefinition by Indian designers4 min read . Updated: 10 Jun 2016, 02:06 PM IST
The contemporary trend currently at a crossroads in India, waits for a reinvention by our designers
In the late 1980s when Ensemble, India’s first fashion store, opened its doors to designer wear in Bombay (now Mumbai), two clothing aesthetics were on display. On the one hand were brightly coloured silks with embroidery that referenced the maharaja look epicentred in Rajasthan or Gujarat emporia. On the other was the hippie look, transiting at times into Bollywood kitsch—extremely loud, cinema-derived costumes. I recall being forced to take a call which path to take. It would be neither.
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