Television viewership in India up by 12% since 2016: Barc study2 min read . Updated: 26 Jul 2018, 10:39 PM IST
Hindi-speaking and southern markets witnessed spikes of 12% and 10% in viewership respectively
New Delhi: In an era of increased competition from video streaming platforms, total television viewership in the country has gone up by 12% from 2016. The number of TV homes has also grown by 7.5% from 2016, outpacing the growth of total homes, which rose at 4.5%. These are the findings of the Broadcast India 2018 Survey conducted by Broadcast Audience Research Council (Barc) India.
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