Arms Communications forms JV with Japan’s K&L

Arms Communications forms JV with Japan’s K&L

Mumbai: K&L Inc, one of the leading advertising agencies headquartered in Japan with a worldwide network in Singapore, Hong Kong, Shanghai and Amsterdam, is entering the Indian market through a joint venture with Arms Communications.

Reet Ahluwalia, chairman, Arms Communications Ltd has recently signed a JV agreement with Sumitaka Kita, Chairman K&L Inc. The new agency “K&L Arms Communications Ltd." will be headquartered in New Delhi.

Says Sumitaka Kita, chairman K&L Inc.: “We have had an excellent working relations with Arms Communications in the last 2 years and I am confident that K&L Arms will make a strong impression with the Japanese clients operating in India ".

K&L’s Japanese clients present in India include Nikon, EBARA, NEC, Pioneers, Analog Devices etc. K&L Inc. will be the fourth Japanese agency besides Dentsu, ADK and Hakuhodo to operate in India where more than 50 Japanese brands are already active with many more to come.

Says Reet Ahluwalia, chairman, Arms Communications Ltd, “Japanese brands are essentially not aligned to major global networks and we see this as a big opportunity for the new agency which will have one senior K&L executive from Japan based in Delhi."

Earlier last month, Arms had created a new joint venture Arms Crestra with industry veteran Debashis Bose-earlier CEO of Hakuhodo Percept in India.

Speaking on the new JV, Debashis Bose, CEO Arms Crestra added, “In my experience of servicing many large Japanese accounts during my tenure with Hakuhodo, a strong Japanese client relationship coupled with effective advertising by K&L Arms should make for stable and profitable long-term relationships with Japanese brands".

K&L Arms will be launched in end October 2007 after all the formalities of the JV are completed. The agency is expected to do $10 million billings in the first 18 months.

Arms Communications Ltd. plans to sign two new JVs in the digital sphere and public relations soon. “After more than 30 years in the business, our vision of making Arms Group a complete 360 degrees communication agency should be realised by the end of the year" added Reet Ahluwalia.