Percept acquires By Design India

Percept acquires By Design India

Mumbai: Percept has announced the acquisition of By Design India, a one-stop source agency for strategically sound, synergized, cutting-edge creative communication solutions. By Design has now merged with Imageads, a Percept Group agency, to form IBD India Pvt. Ltd. By Design India Pvt Ltd was headed by Mr Rahul Gupta (Founder & MD) whose prime focus was to ensure the quality of the firm’s creative product. In the last eight years, By Design has evolved into a full service cross-media communication specialist.

Imageads is a fully owned subsidiary of Percept/H, with extreme focus on the entire spectrum of specialized services for the services sector – financial, IT, education, insurance, hospitality and other sectors. With over 3 decades of experience and expertise in Integrated Brand Promotions, Imageads has expertise in handling the Financial Sector, the Public Sector & Service Sector. Imageads has handled over 100 Public / Rights Issues for various sectors.

C D Ramachandran has retired from the post of Managing Director, Imageads, after a long stint at the helm. Rahul Gupta has been appointed as the Managing Director of the merged entity – IBD India Pvt. Ltd.

Said Ajay Upadhyay, president, corporate affairs, Percept Holdings: “The design capabilities of By Design and the focus and processes that Imageads brings to the table, will address today’s new age advertising for clients."

Said Rahul Gupta, MD, IBD India: “IBD has been designed to be an agent of change. Our paradigm shifting ways are reflected most strongly in our strategic planning approach and in our wide portfolio of cutting-edge creative work across categories. With Hakuhodo and Percept’s parentage, and the skill sets that we bring to the table, we are sure we shall be a creative force to reckon with in the industry."

The merged entity - IBD India starts off with a consolidated billing of 100 crore per annum. Jointly, IBD India’s service forte will include agility in responsiveness to market dynamics, through modular & customized communication solutions and cost efficiency in services. The range of services includes Advertising, Promotions, Direct Marketing, Brand Identity and Interactive Media.

Said Ajay Chandwani, CEO, Percept/H, “This partnership will only strengthen our service offering to our clients. While IBD will continue to service its key clients, we will look at working together and synergising wherever necessary to ensure the best creative and strategic inputs to all our clients."

The Binani Cement campaign with Big B is one of the recent successes of IBD India Pvt. Ltd. Apart from that, IBD has carried out many successful branding and communication exercises for brands such as Taj, BreadTalk, K. Raheja Group, J. K. Helene Curtis, Indian Oil, Avalon Aviation Academy, Georgia Gullini, Bank of India, Sanjeev Kapoor’s Khana Khazana et al.