Outlook Group to license Time Inc.’s ‘People’ magazine in India

Outlook Group to license Time Inc.’s ‘People’ magazine in India

New Delhi: The Outlook Group has reached an agreement with U.S. based publishing company Time Inc. to bring ‘People’, one of its most successful and popular editorial products to India in 2008.

Time Inc. which is the largest publisher in the U.S. and U.K, redefined personality journalism in 1974 with ‘People’ magazine and its unique mix of news and lifestyle features.

Every week the ‘People’ brand reaches 43 million readers with latest news, exclusive interviews and in-depth reporting on the most compelling people of our time.

PEOPLE.com which is the premiere web destination for celebrity news, photos, style and entertainment coverage has also acquired a strong brand identity.

Maheshwer Peri, president & publisher, The Outlook Group said,“We are excited to be associated with one of the world’s largest magazine publishers and to bring our this fascinating editorial mix to India."

“The economic growth and opportunity in India right now makes this an ideal time to bring one of Time Inc.’s signature brands into the country," said Jim Jacovides, vice president, licensing and syndication. The group is also responsible for the licensing and syndication of Time Inc.’s leading brands globally.

Under license Time Inc. publishes 39 editions available in more than 19 countries. The titles include: Fortune, Golf, In Style, People, Real Simple, Sports Illustrated, Sports Illustrated Swimsuit, Time and Time for Kids.