Polls to lift growth in advertising in early 20147 min read . Updated: 27 Dec 2013, 07:42 AM IST
Media buyers predict a 10% rise in advertising in Jan-Apr period as election frenzy grips political parties, brands
New Delhi/Mumbai: India’s advertising market, hit by the economic downturn and a decline in consumer demand, could see a boost in the new year as political parties step up spending on media campaigns ahead of general election due by May and brands seek to piggyback on the most important political event of 2014.
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