11 min read.Updated: 04 Jul 2017, 10:33 PM ISTLata Jha
Mobile movie vans, smartphones and free-to-air channels offer people in villages cheaper and easier access to entertainment
Asthua (Bihar)/Benipur (Uttar Pradesh)/Mamoni (Rajasthan): Satish Kesari is having a lazy afternoon. At around 42°C at 2pm on a scorching Tuesday, there are few customers at Kishan Readymade, his garments shop in Benipur, a tiny village about 40km from Varanasi in Uttar Pradesh (UP). But even on this sweltering afternoon, some excitement is palpable in the village. Parked next to a cowshed, just metres from Kesari’s store, is a conspicuous van emblazoned with colourful posters advertising Sunfeast Bounce cream biscuits. If the doors of container on the van is flipped open, it becomes a projection screen on which all of Benipur watches a movie every fortnight.