The offline gamble by online video streaming apps
The addition of offline mode in Netflix is a smart way of making users stay on the platform even when their phone is not connected to the internet
Streaming videos, especially when you are watching high-resolution videos, requires seamless internet connection. That is something mobile broadband can rarely provide, on 3G and 4G. Users have little option but to wait for a fast Wi-Fi network at home, for binge watching their favourite TV shows and movies. This is where offline mode emerged as one of the key drivers for audience engagement even when the internet connection is not handy.
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