Wish I Hade Made This Ad | Something’s amiss in last frame

Wish I Hade Made This Ad | Something’s amiss in last frame

Airtel

Rediffusion Y&R

But there’s something, which I really can’t put my finger on, that’s missing. Maybe, maybe I would have tried in the last frame—a shot of the mother looking at the boy a little lovingly, instead of walking away from the room. Might have touched the chord one more time.

Emmanuel Upputuru is the National creative director, Publicis India

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