India-Pakistan match attracts millions to TV1 min read . Updated: 02 Mar 2010, 10:20 PM IST
India-Pakistan match attractsmillionstoTV
New Delhi: India’s 4-1 victory over Pakistan in the first match of the hockey World Cup on Saturday drew millions of television viewers.
The television rating point, or TRP, however, remained low at 0.33% on Ten Sports, a channel owned by Zee Telefilms Ltd and Dubai-based Taj Television Ltd. DD registered a TRP of 1.86%. TRP is a measure of the percentage of viewers watching a particular programme at a given time.
“The viewership on DD for the India-Pakistan match has been at par with most cricket matches," said Joseph Eapen, chief executive, aMap. “Even the routine (not final or semi-final) Indian Premier League matches draw 10-12 million viewers on an average."
For Ten Sports, hockey averaged a poor 0.11% rating for the six matches played up to 1 March. Yet, channel’s chief executive Atul Pande is unfazed and expects TRPs to increase.
The channel sold 10-second advertising spots for Rs35,000-50,000, with the exception of the India-Pakistan matches that were sold at Rs1 lakh for 10-seconds.