Short film ‘Kriti’ gets one million views in two days1 min read . Updated: 25 Jun 2016, 01:37 AM IST
The mystery thriller starring Manoj Bajpayee, Radhika Apte and Neha Sharma has been produced by online video-on-demand channel Muvizz.com
New Delhi: Director Shirish Kunder’s short film Kriti has managed to hit a million views on YouTube within two days of release. The mystery thriller starring Manoj Bajpayee, Radhika Apte and Neha Sharma has been produced by online video-on-demand channel Muvizz.com that caters specifically to independent filmmakers around the world.
“The whole team has worked very hard on the film and considering how new we are, such numbers only reaffirm our faith that attempts to bring good content to audiences are paying off," said Abhayanand Singh, co-founder of the company that also has plans to dabble in web series besides expanding Kriti into a bigger format.
To be sure, short films released online hardly promise their makers any monetary returns.
“Some of these films can make money through advertising revenue which again, is not significant," said Singh. “But most companies see these films only as experiments to test the appetite of users and a showcase for the filmmaker."
Kriti, too, didn’t have any brands on board. However, its success comes in the wake of massively acclaimed shorts like Sujoy Ghosh’s Bengali suspense thriller Ahalya that released last year and incidentally also featured Apte in the lead role.
Kunder’s film is the story of man dealing with a psychological disorder that causes him to interact with imaginary people. Singh attributes this proliferation of mystery movies to the wider opportunities and chances for innovation that the digital platforms provide.
“People come online to watch what they cannot get on traditional platforms. Television is still constrained by its responsibility of not driving away larger audiences and thus limits itself to family dramas and comedies," Singh said. “But the nature of the web is based on individual choice and can cater to those who are deprived."