New Delhi: YouTube, the video-sharing website operated by Google Inc, has been flooded with original content in 2016, and content creators like The Viral Fever (TVF) and All India Bakchod (AIB) even made it to YouTube’s top trending videos for 2016 released as part of YouTube Rewind, a video series created by popular platform to recap each year’s viral videos, events, memes and music.

“We’re excited to announce the top trending videos, music videos and Bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma’s TV show episode which featured Salman Khan, to creators like TVF, AIB and behind the scenes video of actor Shah Rukh Khan prepping for his film Fan, this year’s top trending videos represent the amazing variety of creativity shared on YouTube everyday," the company said in a statement.

Collectively, the top 10 videos have 70 million views and the channels which create them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/upload, Youtube added.

List of top trending videos:

The Kapil Sharma Show: Sultan

The Voice India Kids: Ayat Shaikh

Crime Patrol Dial 100: Andhkaar

Complete truth of 2000 notes with a chip embedded in it

TVF:Truth or Dare with Dad

TVF’s Permanent Roommates: The Parents

AIB :Honest Bars & Restaurants

Life Sahi Hai: The Maid

How Shah Rukh Khan Became The FAN - Gaurav

AIB Diwas: Zakir Khan

In music, 2016 seemed to be all about Katrina Kaif and Sidharth Malhotra’s chartbuster Kala Chashma from the movie, Baar Baar Dekho, with 45 million views, followed by Badshah’s Kar gayi chull from the movie Kapoor & Sons. Both music and entertainment continue to be popular content genres on YouTube.

Top music videos:

Kala Chashma: Baar Baar Dekho

Kar Gayi Chull: Kapoor & Sons

Baby Ko Bass Pasand Hai: Sultan

Bulleya: Ae Dil Hai Mushkil

Cham Cham: Baaghi

GF BF: T-Series

Hua hain Aaj Pehli Baar: Sanam Re

Ae Dil Hai Mushkil: Ae Dil Hai Mushkil


The Breakup Song: Ae Dil Hai Mushkil

In movies, Tamil superstar Rajnikanth’s Kabali trailer went viral followed by Aamir Khan’s soon to be released Dangal while the third spot was taken by Salman Khan’s Sultan.

Top movie trailers:

Kabali Tamil Movie



M.S. Dhoni: The Untold Story



Ae Dil Hai Mushkil




Long format ads for a primarily digital-first audience, led the YouTube Leaderboard 2016 from an advertising perspective. Several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven.

#Dettolsheronkepanje was the most viewed ad for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan came in second and third.

Most viewed ads:

Dettol Sheron ke Panje — #MaaMaane Dettol Ka Dhula

Ranveer Ching Returns

Amazon #ApniDukaan

Doublemint #StartSomethingFresh

Ola Micro Stories

Bajaj V — The Invincible

Makemytrip #BefikarBookKar — Taxi

#NothingDirty Anthem ft. Badshah


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