Home >industry >IPL viewership remains steady in second week

New Delhi: The ninth season of the Indian Premier League (IPL) continued to garner steady viewership in its second week, recording over 147 million impressions for the nine matches held between 16 and 22 April.

According to data released by television viewership measurement agency Broadcast Audience Research Council (BARC) India on Friday, IPL garnered a total of 147.73 million impressions across five channels—Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD during the week ended 22 April. The official broadcasters for IPL matches are Sony Max and Sony Six, according to the IPL website.

In the opening week, IPL had recorded 145.7 million impressions in all the seven matches played between 9 and 15 April across three channels—Sony Max, Sony Six, Sony ESPN.

Impressions refer to the number of individuals in thousands of a target audience who viewed an event, averaged across minutes.

The 14th IPL match played between Royal Challengers Bangalore and Mumbai Indians on 20 April recorded the maximum number of impressions—21.7 million, followed by the 16th match between Rising Pune Supergiants and Royal Challengers Bangalore, which garnered 20.7 million impressions.

“The reach of IPL for the first 16 matches has grown to 266 million individuals. There is a huge growth in reach as compared to the last time. Last year, the whole tournament did about 200 million. With such a growth in the reach of the tournament, everyone is happy," said Rohit Gupta, president of network sales at Sony Pictures Network, which runs a clutch of sports and entertainment channels.

Quoting BARC data, Sony Pictures Network on Friday claimed that of the total IPL viewership, 46% were women. The tournament, said the statement, has the highest viewership among people between 22 and 30 years of age.

“The latest Vivo IPL ratings is indeed encouraging and proves our conviction in this format and tournament. The evolution of IPL as a brand is an example of successful product innovation which effectively combines entertainment and sports," said Jerome Chen, deputy general manager Vivo India in an email response.

Chinese smartphone maker Vivo Electronics Corp. is IPL’s title sponsor.

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