Indians do 10% of their shopping in modern stores2 min read 28 Aug 2018, 08:09 PM IST
Modern trade's overall contribution to the FMCG industry was in double digits during the April-June quarter, thanks to demonetisation and GST: Nielsen
Mumbai: Since its advent in 2001 when the first Big Bazaar store opened in Kolkata, modern trade’s overall contribution to the fast-moving consumer goods (FMCG) industry has been in single digits. For the first time, following demonetisation and implementation of the goods and services tax (GST), modern trade have touched the double-digit mark, accounting for 10% of the overall revenue of the FMCG sector, according to market research and insights provider The Nielsen Co.
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