Home >Industry >Sun TV partners YuppTV to offer content in West Asia, North Africa

Chennai: Sun TV Network Ltd on Tuesday announced that it will partner with YuppTV, the world’s largest over-the-top (OTT) provider of Indian content, to launch 10 channels in four languages in West Asia and North Africa.

Under the agreement Yupp TV will offer Sun TV, KTV, Sun Music, Adithya TV (Tamil channels), Surya and Kiran (Malayalam), Gemini TV, Gemini Movies and Gemini Comedy (Telugu) and Udaya (Kannada).

“The partnership with Yupp is yet another initiative in line with our strategy to improve Sun TV’s presence on digital networks and beef up distribution through a variety of OTT platforms worldwide," Mahesh Kumar, the president of Sun TV Network, said in a statement.

The move will add more content to Yupp TV’s entertainment repertoire, which boasts of 25,000 hours of video content in its catalogue.

With this agreement, the Atlanta-based entertainment provider will add to its existing 13 languages and will establish its brand as a major digital destination for South Asian content in the world.

“By entering into partnership with Sun Network, one of the largest TV networks in south India, we will curate even more regional entertainment options to add to our already impressive library," said Uday Reddy, founder and CEO of Yupp TV.

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