Why India’s film animation industry is still struggling
The one major obstacle for animation to take off in India, industry experts say, remains the lack of original, home-grown character
New Delhi: In a report released last month, the Association of Japanese Animations estimated the market value of the country’s animation industry at 2 trillion yen ($18 billion or Rs1.1 trillion) for the year 2016. In comparison, the Indian Media and Entertainment Industry Report, co-authored by industry lobby Ficci and consulting firm KPMG, places the Indian animation and VFX market at Rs5,950 crore. This despite the fact that India has provided talent and services to several animation and visual effect-heavy films of the West and major Bollywood studios, including Yash Raj Films and Dharma Productions, have dabbled in local animation movies like Roadside Romeo and (the unreleased) Koochie Koochie Hota Hai, albeit with little success.