Lafarge ropes in MS Dhoni as brand ambassador

Lafarge ropes in MS Dhoni as brand ambassador


New Delhi: Cement manufacturer Lafarge India today said it has roped in cricketer Mahendra Singh Dhoni as its brand ambassador and would bring out a TV commercial featuring him.

“The new TV commercial holds special importance for all of us at Lafarge because unlike other commercials, this ad in essence is based on reality," Lafarage India CEO Uday Khanna said in a statement.

Dhoni is captain of the Indian cricket team for One-day and T20 matches.

“The ad and our association with M S Dhoni reinforces our belief in our sense of pride, determination and achievement," he added.

The creative for the commercial has been designed by Kolkata-based Ogilvy & Mather, Lafarge said.