The eighth edition of the IPL is expected to make Rs950 crore in sponsorships and advertising for official broadcast rights holder Multi Screen Media Pvt. Ltd
New Delhi: The Indian Premier League (IPL), the glitzy Twenty20 cricket tournament whose latest edition kicked off at Eden Gardens in Kolkata on Tuesday, may have seen its average first week television ratings (TVRs) decline—from 3.9 in 2012 to 3.1 in 2014—but advertiser interest hasn’t waned.
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