Television still the best way to reach rural consumers: IMRB4 min read . Updated: 02 Sep 2017, 02:52 AM IST
A Kantar IMRB report says that close to 59% of all rural consumers surveyed watched television.
Mumbai: While the world continues to hail India’s rapid rise as the second largest and fastest growing smartphone market globally, advertisers to the rural market may continue to rely on an age-old medium: television.
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