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Home >Industry >Search trends point to higher user awareness on online safety: Google
Photo: Bloomberg
Photo: Bloomberg

Search trends point to higher user awareness on online safety: Google

Smartphone users who are rapidly growing in numbers have become cautious about losing their smartphone device and about how to retrieve it

Hyderabad: Indian Internet users are increasingly becoming conscious of their online safety, Google Inc. said after an analysis of trends on the world’s biggest search engine.

Significantly, smartphone users who are rapidly growing in numbers have become cautious about losing their smartphone device and about how to retrieve it. In the past year, there have been 591% more searches for ‘How to track a lost phone’, Google India said in a statement on Wednesday.

Users have also become wary of hackers accessing their Gmail accounts, if search trends on Google are anything to go by. There were also more online searches for the two-step verification process, an additional layer of security that requires users to key in a six-digit code sent as a text message to a registered phone.

Two-step authentication can be also be completed via an application called Authenticator that generates a unique code each time a user signs in to their Google account. Google noted that there have been 97% more searches for the two-step verification process in the past year.

There were 20% more searches for the keyword, ‘Change Password’.

“With an increase in the number of users coming online and the rise in the penetration of smartphone users in India, we at Google are committed to offering users a safe Internet experience," Sunita Mohanty, director of trust and safety division at Google India said in the statement.

Google is adding 5 million new users a month. It expects 500 million Indians to come online by 2018-19. “It’s more important now than ever before to ensure the data and profiles of these users is safe online," added Mohanty.

To mark ‘Safer Internet Day’, Google is giving away 2GB of additional storage space to users who complete a security check-up (at g.co/accountcheckup) of their Google accounts by 11 February. This storage can be used across Google Drive, Gmail and Google Photos.

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