Note to readers

Note to readers

Dear Reader,

From time to time, you will see a page or a feature in Mint clearly labelled as Media Marketing Initiative. Such content (like that on Pages 12 and 13 today) is entirely generated by an advertiser or Mint’s marketing department on behalf of an advertiser, and does not involve any editorial staff.

Such pages/features also have a different font and style to help you identify that they are not part of Mint’s editorial content. As clearly stated in Mint’s journalistic Code of Conduct, available on our website, there is an inviolable line between news and advertising at Mint.

We thought it would be useful for us to reiterate this to you.

As always, feel free to contact us at

R. Sukumar