Donear to roll out 200 retail stores, set up integrated unit

Donear to roll out 200 retail stores, set up integrated unit

Bangalore: Textile maker Donear Industries has said it will roll out 200 retail stores across the country by 2008 under a new brand name and produce premium cotton shirts and trousers at its new plant in Surat.

“The retail store is a new offering from Donear and will offer products at discount 365 days of the year. It is a new marketing format that envisages a retail store that sells lifecycle products of different brands in addition to stocking Donear garments," company’s CEO (Export RMG Garment Division) Debashish Poddar said.

The first three stores would be launched in Mumbai and subsequently in group B cities across India, he added.

The new retail format would target mid-segment consumers and its positioning would be different from the premium suiting and shirting segment.

“We have a different campaign for these stores and will come up with a new brand name," he said, but refused to divulge the investment.

Keeping in mind the globally growing demand for good quality cotton fabrics, Poddar said, Donear has set up an integrated cotton project with an investment of 200 crore at Bardoli in Surat, said Poddar.

The unit, an integrated facility, would have yarn dyeing, weaving, fabric dyeing and garmenting units under a single roof.

The plant, spread over 20 acres of land, would produce premium segment high-value cotton shirting and bottom weights of about 0.8 million metres, taking Donear Group’s total production capacity to 25 million metres per annum.

The group currently has two units at Silvassa, Poddar said.

The integrated plant would have the latest imported automated chain merceriser with facility for cold and hot mercerising. The advanced machines would help in keeping Donear one step ahead in the Indian textile industry, he said.

In keeping with the global demand for a ‘one-stop- solution,’ Donear was setting up a garment manufacturing facility in the same factory premises.

The unit starting from January 2008, would initially produce about 200 pieces of formal and casual shirts and trousers per day per day, said Poddar.

It would then go up to 500 pieces per day in each category, he said.

A garment sampling unit has already been created where it could produce about 1,000 pieces of garment sample per month.

Donear would also have a sampling yardage production facility with the capacity to produce over 350 yardages per month with maximum length up to 90 metres.

The firm has also created a design cell to offer four collections per year, he said.