Active Stocks
Thu Mar 28 2024 14:39:26
  1. Tata Steel share price
  2. 156.40 2.32%
  1. HDFC Bank share price
  2. 1,457.95 1.20%
  1. ITC share price
  2. 431.35 0.78%
  1. Power Grid Corporation Of India share price
  2. 279.00 2.93%
  1. State Bank Of India share price
  2. 758.75 3.36%
Business News/ Industry / Media/  Twitter records 115 billion impressions during FIFA World Cup
BackBack

Twitter records 115 billion impressions during FIFA World Cup

The FIFA World Cup final match between France and Croatia was the most tweeted, followed by a 6 July match between Brazil and Belgium

The 21st FIFA World Cup had 32 teams playing a total of 64 matches across 12 venues and 11 cities. Photo: ReutersPremium
The 21st FIFA World Cup had 32 teams playing a total of 64 matches across 12 venues and 11 cities. Photo: Reuters

New Delhi: The actual matches may have played on the grounds in Russia but fans of the FIFA World Cup were as much a part of the football mania that gripped the world through conversations on microblogging site Twitter. According to data shared by the social networking site, the World Cup recorded 115 billion impressions (views on Twitter).

The 21st FIFA World Cup had 32 teams playing a total of 64 matches across 12 venues and 11 cities. France won the final match to claim their second World Cup title, beating Croatia.

The final match between France and Croatia was the most tweeted, followed by a 6 July match between Brazil and Belgium. The tournament that lasted from 14 June to 15 July, also witnessed specific moments that generated most conversation, measured through tweets per minute --France’s Kylian Mbappé scoring the fourth goal in the final match led that list followed by Brazil’s Philippe Coutinho’s goal in extra time in a match on 22 June.

Fans in Brazil sent out most tweets about the tournament, followed by Japan, the United Kingdom, the United States and France.

Brazil’s Neymar Jr. who plays as a forward, was the most mentioned player of the World Cup, followed by Argentina’s Lionel Messi. Portugal’s Cristiano Ronaldo came third with France’s Mbappe and Brazil’s Coutinho following.

Brazil was the most tweeted team of the tournament, followed by France, Argentina and England.

The conversation wasn’t just restricted to football fans, several brands joined in too. Beer brand Budweiser was the most globally mentioned brand of the tournament, followed by sports brands Adidas and Nike, beverage company Coca-Cola and multinational technology company Apple Inc.

In India, the matches were telecast by the sports channels of Sony Pictures Networks and the live streaming was available on its digital platform SonyLIV which offered the FIFA telecast in six languages—English, Hindi, Bengali, Tamil, Telugu and Malayalam, the regional language versions being a first for the tournament in India.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
"Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 18 Jul 2018, 07:48 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App