Note to readers

Note to readers

Dear Reader,

From time to time, you will see a page or a feature in Mint that is clearly labelled as Media Marketing Initiative. Such sponsored content is entirely generated by an advertiser or the marketing department of Mint on behalf of an advertiser, and does not involve any Mint editorial staff. Such pages/features also have a different font and style to help let you identify that they are not part of Mint’s editorial content. As clearly stated in Mint’s Journalistic Code of Conduct, which is available on our website, there is an inviolable line between news and advertising at Mint. We thought it would be useful for us to reiterate this to you. As always, feel free to contact us at

R. Sukumar