Kerala ready to rope in Big B as brand ambassador

Kerala ready to rope in Big B as brand ambassador

Thiruvananthapuram: The Kerala government will go ahead to rope in Bollywood icon Amitabh Bachchan as its brand ambassador for tourism if both sides agree on terms and conditions, an official said on Thursday.

The reports in a section of media that the government was re-thinking on the move since Bachchan also happens to be the brand ambassador for Gujarat had no basis, the official clarified.

“We will be sending a senior tourism official to Mumbai to hold discussions with Bachchan. If the terms and conditions are mutually acceptable he will be made the brand ambassador for tourism. It all depends on how the specifics are going to work out," he said.

Bachchan had said in an interview recently that he did not see anything wrong in being the promoter of tourism of the two states simultaneously. He also said he only represents Gujarat’s tourism and not its politics.

Bachchan first expressed his readiness to be Kerala’s brand ambassador in an interview with a leading Malayalam channel. Following this, state tourism minister Kodiyeri Balakrishnan wrote to the actor to know if he was willing for the same.

Bachchan positively responded to the invitation paving the way for discussions.