Vivo sponsorship may make IPL world’s richest sports league
Vivo's IPL title sponsorship deal worth Rs2,199 crore translates to Rs440 crore a year, higher than the Rs330 crore Barclays paid for English Premier League between 2013-16
New Delhi: The Indian Premier League (IPL) has become one of the world’s most valuable ones in terms of title sponsorship, with the rights for the next five years (beginning 2018) going to Chinese mobile phone company Vivo Electronics Corp. for Rs2,199 crore.
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