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Business News/ Special-reports / Native-content/  Mitsubishi Electric’s new campaign portrays aspirations of a new India

Mitsubishi Electric’s new campaign portrays aspirations of a new India

The initiative showcases how the company is helping the country grow through a wide range of innovative and disruptive technologies.

Photo: Mitsubishi ElectricPremium
Photo: Mitsubishi Electric
Photo: Mitsubishi Electric
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Photo: Mitsubishi Electric

Global electric and electronic equipment manufacturing company Mitsubishi Electric has launched a campaign in India that showcases how it is helping fulfill the aspirations of a ‘new India’ through its disruptive technologies.

As part of the campaign, entitled ‘Partnering India’s dream to be no.1’, the company has created six films shot in more than 50 locations across the country. Each of these films portrays the vision of a new India, and how Mitsubishi is helping achieve this vision through a wide range of innovative products.

The films will be released over December and January.

The campaign song has been sung by Mohan Kannan, and has an essence of Indian classical instruments, including the sarangi, which has been played by Ustad Sabir Khan, son of legendary sarangi player and vocalist Late Ustad Sultan Khan.

Talking about the initiative, Katsunori Ushiku, Managing Director, Mitsubishi Electric India, said: “The campaign resonates with the brand’s strength of being a premium-quality electric and electronic equipment company and explains how as a brand we are ready to support India to grow further. We will make extensive use of technology to reach out to existing and new customers through this campaign, and will support them in the best possible way."

Mitsubishi Electric Corporation has over 100 years of experience in providing reliable, high-quality electric and electronic products. Some of these include air-conditioners, automotive equipment, elevators and escalators, factory automation and industrial systems, power systems, and transportation systems.

With a consolidated group sales of 4,331.1 billion yen (US$ 41.8 billion) in the fiscal year ending March 31, 2018, the company endeavours to be a global leader in providing green technologies.

For more information about the company and its products, please visit

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Published: 05 Dec 2018, 11:31 AM IST
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