India’s largest selling rice brand is now a zero-tax product

India Gate rice is exempt from paying the 5% GST rate on branded rice because KRBL Ltd did not get the brand name registered under Trade Marks Act 1999

Sounak Mitra
Updated7 Jul 2017
India Gate rivals Daawat and Kohinoor have been critical of the country’s largest rice brand not paying the 5% GST rate applicable on branded rice.
India Gate rivals Daawat and Kohinoor have been critical of the country’s largest rice brand not paying the 5% GST rate applicable on branded rice.

New Delhi: India Gate, the country’s largest selling rice brand, is exempt from paying goods and services tax (GST) because the company did not get the brand name registered under the Trade Marks Act 1999.

“This is to further clarify, declare and certify that ‘India Gate, Indian Farm, Lotus and Unity’ brands are owned by KRBL Ltd but since they are not registered in Class 30 under ‘Trade Marks Act, 1999’ hence ‘NIL’ GST rate is applicable on it,” KRBL Ltd, which sells India Gate packaged rice, said in an internal communication dated 3 July.

Branded rice was either exempt from tax or carried a 5% value-added tax, depending on the state where it was sold, before GST was implemented.

Following the implementation of the indirect tax on 1 July, such products have become dearer in many states.

KRBL’s largest competitors, including the Indian unit of McCormick and Co., which sells Kohinoor packaged rice in India, have to pay GST, making their products more expensive.

KRBL’s rivals have been critical of the country’s largest rice brand not paying the 5% GST that is applicable on branded staples. They have also raised doubts about whether the definition of “registered brand name” has been interpreted correctly by the company to claim the GST exempt status.

A KRBL spokesman said the company is following government norms. A spokesperson for McCormick in India declined comment.

LT Foods Ltd, seller of the Daawat brand of rice, also declined comment.

The finance ministry on 5 July clarified that “registered brand name” is a brand name or a trade name “which is registered under the Trade Marks Act, 1999” and should be on “the Register of Trade Marks and remain in force”.

That KRBL does not have the brand registered wasn’t for lack of trying. The company has applied for trademark registration of the India Gate brand of rice and other staples multiple times since 1999 before the Controller General of Patents Design and Trade Marks, according to the Intellectual Property India website. Its applications were either objected to, opposed or refused.

Vikram Roller Flour Mills Ltd was the last to hold the trade mark registration of India Gate brand. The registration was valid till November 2013, according to the website. It couldn’t be immediately ascertained whether it still owns the brand. Calls to the company’s landline weren’t answered.

Vikram Roller still sells wheat flour under the India Gate brand.

According to a 2 July statement by the finance ministry, GST on staples such as rice, wheat and cereals is zero.

Abhishek Rastogi, a partner at law firm Khaitan & Co., said it is possible for a company to sell the product under a brand name and still claim zero GST.

“If the name is not registered under the Trade Marks Act 1999 and not listed with the Trade Marks Registry, the brand will not attract 5% GST,” Rastogi said.

That seems to be KRBL’s understanding as well.

Interestingly, on 30 June, KRBL filed an application with the registrar of Trade Marks seeking cancellation of the name KRBL Ltd from the Trade Marks Registry. In its application, it said that the company was “not using the trademark KRBL Limited in relation to rice”.

The company registered the trademark of KRBL Ltd on 24 July 2000 and this is valid till 24 July 2020.

Shares of KRBL have gained 3.81% on the BSE since the GST was implemented on 1 July. The exchange’s benchmark Sensex rose 1.45% in the same period.

KRBL claims that its flagship India Gate brand dominates the branded rice market in India with a 29.5% share in terms of value, according to a company presentation to investors in December 2016. The company reported net profit of Rs399 crore on revenue of Rs3,159 crore in the year ended 31 March. About 48% of the company’s revenue comes from India and the rest from exports. West Asian countries account for about 44% of KRBL’s revenue.

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