Home >Industry >Twestival is back, this time for a new cause

Twestival is back, this time for a new cause

Twestival is back, this time for a new cause

Twestival Global is happening on March 25th this year, but this time events organized in 175 cities around the world are directed at international humanitarian organization, Concern Worldwide. Concern works to help the world’s poorest through programmes directed at health, education, disaster management and livelihoods.

If you’re wondering what a Twestival is, it’s basically a Twitter “festival", the basic motive being to encourage tweeters who want to do good to come together offline to raise money or awareness for a cause. The concept was pioneered by Amanda Rose, and the first global Twestival event, which was held last February, raised $250,000 for charity:water.

“Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world," says Rose. “There is no shortage of people who are passionate and want to help. The challenge is coordination, not participation. By using social media platforms such as Twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative."

Along with last year’s participants from Mumbai, Delhi, Bangalore and Chennai, this year Cochin, Kolkata and Goa (Chicalim) are also participating for the first time to raise funds for Concern Worldwide. Concern has been operating in India since 1999, with headquarters in Bhubaneswar, and primarily focuses on the state of Orissa.

Last year, Twestival in India raised under $2000 or 90,000, a figure that doesn’t sound too impressive when one considers the $250,000 that was raised worldwide. This year, India coordinator, Vaijayanthi KM, expects the proceeds to more than double, given what she says is a much higher level of interest. Additionally, this year’s event sees corporate sponsors like Forum Nokia, Tata Docomo, Myntra.com and Text 100 stepping forward to get involved.

Events being organized tonight range from a stand up comedy show in Cochin to an art exhibition in Kolkata. For a full list of what’s going on in each city, click here.

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