New Delhi: India’s largest two-wheeler maker Hero MotoCorp Ltd will launch 15 motorcycles across different segments for domestic and global markets in 2016-17, the company said on Thursday.
Three of these motorcycles, which include the new Achiever 150, the Super Splendor and Passion Pro, will be launched in the domestic market before the upcoming festive season.
Hero MotoCorp and its rival Honda Motorcycle Scooter India Pvt. Ltd are preparing for a sales blitz on a huge scale ahead of the festive season, which begins with Ganesh Chaturthi on 5 September, Mint reported on 17 August.
The companies have been on an overdrive, stocking dealers with two-wheelers much ahead of a season that only peaks in October with all the key festivals—Navratra, Dussehra and Diwali—falling in that month.
Hero MotoCorp, which parted ways with Honda Motor Co. in 2011, also plans to finish and start operating its new manufacturing units this fiscal year.
Hero MotoCorp’s upcoming Gujarat plant will become operational in the third quarter of this fiscal, while the Bangladesh plant will begin operations in the fourth quarter of 2016-17, the company said in a statement.
The company plans to sell 1.2 million units a year by 2020 and the company plans to develop its Halol plant into an export hub.
The Bangladesh plant will be company’s second manufacturing facility outside India after its Colombia plant became operational in August 2015. The company is also planning global launches.
“We have appointed a distributor in Argentina and we plan to launch Brand Hero in that market in early 2017 (January). In Nigeria, we are going to start sales very soon," Pawan Munjal, chairman, MD and CEO, Hero MotoCorp, said.
Hero MotoCorp sells its products in 24 countries including Sri Lanka, Nepal, Bangladesh, Egypt and Turkey, as also in Peru, Ecuador and Colombia in South America, among others.
In partnership with its local distributors, Hero MotoCorp has also established assembly units in Kenya, Tanzania and Uganda in East Africa.