Baba Ramdev: Patanjali to enter dairy, apparel businesses this year

Patanjali Ayurved founder Baba Ramdev says the total market size of dairy and apparel business will be Rs20 trillion, takes potshots at Hindustan Unilever

Soumya Gupta
Updated15 Sep 2017
Patanjali Ayurved founder Baba Ramdev. Photo: Ramesh Pathania/Mint
Patanjali Ayurved founder Baba Ramdev. Photo: Ramesh Pathania/Mint

Patanjali Ayurved Ltd will launch products in the dairy and apparel business this calendar year, said its founder Ramdev.

“With this we will be in 11 categories,” Ramdev said on the sidelines of Globoil India 2017, an edible oil conclave. “The total market size (of these two categories) will be Rs20 lakh crore. We will enter both within this year.”

Ramdev also took aim at Hindustan Unilever Ltd (HUL), India’s largest consumer packaged goods firm.

“We are number one in trust and we will be No. 1 in turnover in a year,” he said. “We have done shirshasan (laid down) of many large companies. Only Unilever is left.”

“What are foreign companies doing for India? What has Hindustan Unilever done for Hindustan, what gate has Colgate opened, and what birds has Nestlé given flight to?” Ramdev asked at the event.

HUL, the maker of iconic brands including Lux, Surf Excel, Fair & Lovely and Kissan, had an annual turnover of Rs34,487 crore in fiscal year 2017 (FY17), making it the country’s largest fast-moving consumer goods company. That same year, Patanjali Ayurved’s turnover stood at Rs10,561 crore and the firm announced it will cross sales of Rs20,000-25,000 crore in FY18, Mint reported on 4 May. The company sells Ayurvedic personal care and food products, including flagship toothpaste brand Dant Kanti. It launched a packaged drinking water brand called Divya Jal last month, Mint reported on 30 August.

“I have the trust of over 100 crore people of India, and I am converting this trust, faith, loyalty into a brand with no personal wealth,” said Ramdev.

An HUL spokesperson said, “We have no comments to offer.”

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