Nearly 74% of Indian consumers shop across all channelslocal retailers, modern trade outlets and online
New Delhi: Nearly 74% of Indian consumers shop across all channels—local retailers, modern trade outlets and online, according to a study by customer marketing firm Hansa Cequity and lobby group Retailers Association of India (RAI). And, modern trade is growing fast, with about 40% of urban shoppers using it regularly, almost twice what it was in 2012.
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