Google buys visual search engine

Google buys visual search engine

New York: Internet titan Google, which is on an acquisition spree, has bought visual search engine for an undisclosed amount.

Six-year-old San Mateo-based facilitates visual shopping for online fashion conscious shoppers to buy accessories and electronics, among other products.

Commenting on the deal, Founder and CEO Munjal Shah said, “We are truly excited about joining Google as a way to super-size our vision and supercharge our passion."

While did not disclose any financial details about the deal, a technology blog, Tech Crunch, said the company could be valued at $100 million.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more," Shah added. will be Google’s 24th buyout this year so far. As per the company’s recent quarterly filing to the SEC, Google acquired 20 companies in the first half of the year.

Most recently, it bought Slide in August and two firms, ITA Software and Metaweb Technologies, in the month of July. is fast-growing in terms of both traffic and revenue and has multiple startups under its belt, as well as a track record of success working with companies such as Real Networks, Oracle, AOL and Nextag.