Why Black Friday sale matters to e-commerce in India3 min read . Updated: 28 Nov 2018, 11:58 AM IST
As much as confirming American influence on pop culture in India, 'Black Friday' indicates that brands still blindly resort to discounts in hope that customers don't lose interest
Bengaluru: Black Friday in India is associated with the gritty movie by Anurag Kashyap on the 1992-93 Mumbai riots. Yet, all kinds of brands spammed customers with promotions of a “Black Friday" sale last week, offering big discounts without bothering to explain what Black Friday was.
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