Flipkart, Amazon, Snapdeal sales war forces hand of brick-and-mortar retailers3 min read . Updated: 07 Oct 2014, 06:15 PM IST
Flipkart.com launched its 'Big Billion Day' sale on Monday, with Amazon India and Snapdeal also coming up with similar promotions
Bangalore/Mumbai: Scared at seeing customers rushing in droves to e-commerce firms Flipkart, Amazon and Snapdeal, offline retailers are being forced to increase discounts and promotional schemes this festive season even at the cost of a significant hit to their margins.
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