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Consumer trends on the web

Consumer trends on the web

In the past two years, the use of the Internet in India has expanded beyond metros to tier II and tier III cities and become central to the daily life of close to 49 million people. And it is only going to get bigger in the near future.

Also See List of top sites, profile of Internet users (Graphic)

According to industry estimates, there will be 80 million Internet users in India by 2010 and 100 million by 2012. And these users will comprise different population, age and income groups. This makes the Internet a potential medium for advertisers, specially those looking at segmenting and targeting specific consumer groups.

Mint, in association with Mumbai-based digital advertising and technology company Komli Media Pvt. Ltd, presents qualitative and quantitative data on online consumer trends in 2008.

Graphics by Sandeep Bhatnagar

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