90% mobile users avoid changing their operator: Study

90% mobile users avoid changing their operator: Study


New Delhi: As the country prepares to ring in mobile number portability that allows mobile subscribers to switch operators without changing numbers, a new survey claims that nearly 90% users prefer to stay with their existing telecom service provider.

A study by a research firm Strategy Analytics revealed that close to 90% of country’s mobile subscribers do not want to change their operator for at least a year.

“In the last 12 months 81% of the users have not changed their operators and 89% of the users are not going to switch between operators in the next 12 months," the study said.

The study also said that consumers expressed high satisfaction with operators and are unwilling to change their operator in the coming years.

The department of telecommunication (DoT) had announced the MNP policy in August this year.

The policy would offer subscribers a choice to change their operators while retaining the existing mobile number.

According to DoT, MNP would be implemented in the four metros by mid 2009 for which the department is in the process of finalising an agency which would execute its implementation in the country.