Home / Industry / Telecom /  Vodafone steps up tariff war with new data offer for 4G users

New Delhi: The data tariff war triggered by new entrant Reliance Jio shows no signs of let up, with telecom service provider Vodafone on Tuesday announcing up to four times more data for 4G customers buying 1 GB and 10 GB packs.

Customers buying a 1 GB and 10 GB 4G data packs can now enjoy 4GB and 22 GB data, for Rs250 and Rs999, respectively, Vodafone said in a statement. These packs are available across all circles in which Vodafone offers 4G services, it added. “Our customers are consuming more of content and video online. It will also encourage first time and limited users of mobile Internet to explore more by providing greater value. They can access four times more of their favourite content online for the same cost in a truly worry free manner," Sandeep Kataria, chief commercial officer (COO), Vodafone India said.

The higher quantum of data can be used by customers for videos and movie downloads on Vodafone Play, with 150-plus Live TV channels, over 14,000 movies, TV show titles and various genres of music. These 4X data packs can be purchased via digital channels as well as all retail touch points, it added.

Earlier this month, telecom operator Bharti Airtel upped the ante in the price war upgrading its existing unlimited calling schemes by adding 3 GB free 4G data, worth up to Rs9,000, for non-users of its 4G services.

“Customers will get free 3 GB data every month till 31 December 2017 with select prepaid and postpaid packs under this offer. This free data benefit will be over and above the pack or plan benefits," Bharti Airtel had said. Under the scheme, Airtel had said it will offer free data for 12 months, worth up to Rs9,000, to customers who switch to Airtel 4G network.

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