Google, Microsoft ‘most discussed tech brands’ in India

Google, Microsoft ‘most discussed tech brands’ in India

New Delhi: Internet search giant Google and software major Microsoft are among the most discussed technology brands in India, dominating most of the online conversations, says a survey.

Topped by Google, the list of top 10 technology brands compiled by research firm Edelman, features Microsoft at the second spot while Yahoo! has cornered the third position.

Google and Microsoft secured about 20% and 12% of all monitored conversations respectively, according to Digital Brand Index (DBI) for India compiled by Edelman in collaboration with Brandtology.

The list features Intel and Sony in the fourth and fifth spot respectively. They formed 14% of the overall online conversation during the September quarter.

The DBI monitored 74,452 online conversations relating to 96 large technology brands, contained within 423 communication channels, between July and September, which saw one brand being mentioned every two minutes on an average, Edelman said.

“The DBI shows which brand names are more active than others, but the real opportunity for brand owners is to identify and engage influential channels and voices through compelling social media content," Brandtology co-founder and business development director Kelly Choo said.

Besides, the index also features online channels which includes influential blogs, forums and online news outlets used for technology related conversations online in a list topped by Twitter India.

According to the survey, Twitter India emerged as the “buzziest" communication channel in India with almost 60% of the overall conversation share.

The survey noted that while Internet and software brands lead the conversations online, mobile and telecommunications brands like Nokia and BlackBerry, consumer electronic brands like Dell, Samsung and LG also featured in the top 10.

“While Internet penetration remains a challenge in India, the appetite to search and share information is growing exponentially. This is true with technology brands," Edelman India national director (corporate practice) Sachin Talwar said.

The list includes Dell India at the sixth place, followed by Samsung India Electronics (7th), Nokia (8th), LG (9th) and Blackberry (10th).

Among the communication channels, select online forums, such as the Chip India Forum, TechArena Community Forum-Windows Software, Digit’s Technology Discussion Forum and DigitalPoint Forum, emerged as the key hubs where technology related conversations take place.

“What is especially striking is the rising influence of social media channels such as Twitter which dominates with a two-thirds share of all conversations about technology brands in India," Talwar said.

According to DBI the top 10 communication channels in India also includes IT News and Economic Times-Stocks among others.