With the advent of technologies like AR and VR, the consumer shopping experience around the world is on the cusp of a revolution
In 2025, four months pregnant Aparajita is feeling peckish and stops by at a Mumbai convenience store for a mid-morning snack. She picks up a biscuit pack and taps it on her fitness band to check the ingredients and makes sure she is getting the right nutrients and that it is safe for her baby. Yuka, a France-based mobile app is already evaluating the quality of your purchases. It offers an independent evaluation of the food you buy based on three criteria of nutritional quality, presence of risk additives and biological dimension of the product.