India’s days as a beer-drinking lightweight may soon be over
In volume terms, beer sales in India will expand at a compound annual growth rate of 7.5% between 2017 and 2021, according to BMI Research
Hong Kong: When it comes to drinking beer, India’s days as a lightweight may be coming to an end. That’s the view of BMI Research, which sees “huge potential" for growth and investment in India’s underdeveloped beer market thanks to young and increasingly affluent consumers, low base effects and changing cultural attitudes. Growing momentum in the country’s nascent craft beer industry adds further support to its outlook.