Digital technologies have the power to fundamentally impact every aspect of life. Organizations have only two options: either invest in digital, or perish
On 10 December 2015, the pantry on a train from Varanasi to New Delhi ran out of milk, causing discomfort to a hungry infant and her mother (Kusum Yadav). Following a frustrated mother’s tweet at 11.03am, the ministry of railways swung into action and directed the DRM (Divisional Railway Manager) of Allahabad to take action, which led to the station master at Fatehpur providing milk to the cranky child at 11.47am. This is a classic case of how an unmet need was fulfilled in a short time frame by leveraging various facets of digital—social media, handheld devices, ubiquitous connectivity—and an ecosystem of support, including physical resources.