Big consumer brands losing market share to smaller rivals
Increasing internet penetration, growth of private label brands from retailers among reasons for shift
Mumbai: The last five years have been telling on India’s consumer market. Increasing broadband penetration, growth of private label brands from retailers like Big Bazaar, BigBasket, Reliance Fresh and More along with the growing economic might of a younger demographic have challenged the top brands across categories from home care to packaged foods and beverages.
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