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Google, Microsoft, Apple among most discussed tech brands

Google, Microsoft, Apple among most discussed tech brands

New Delhi: Internet search giant Google, software firm Microsoft and technology company Apple are among the most discussed technology brands in India, dominating most of the online conversations, a survey has revealed.

The list of top 10 technology brands has been compiled by research firm Edelman, which features Google on the top spot, Microsoft on the second and Apple on the third position.

Google and Microsoft secured 45,426 and 19,720 mentions at all monitored conversations, respectively, according to Digital Brand Index (DBI) for India compiled by Edelman in collaboration with Brandtology.

Apple is followed by consumer goods maker Sony and Samsung at the fourth and fifth positions, respectively.

However, Apple clocked the highest gains in overall online buzz with a 67% rise from last year’s survey followed by Sony’s 60% and 46% of Google in overall conversations.

According to the survey, Google is the most discussed technology brand online in India on the back of Google Buzz and Android-related conversations, while Apple got the traction due to launch of iPad, although it is not yet officially available in India.

The DBI tracked 1,86,588 online conversations pertaining to 97 large technology brands contained in 552 influential channels between January and March 2010, which saw seven brand being mentioned online every five minutes on an average, Edelman said.

The report said there has been a 26% increase in online brand mentions between January and March period of 2010 compared to October-December period of 2009.

“We’ve seen great growth of buzz in the digital space across multiple markets since we started the DBI, especially in the micro-blogging area like Twitter," Brandtology Business Development Director Kelly Choo said.

Besides, the index also features online channels which includes influential blogs, forums and online news outlets used for technology related conversations online in a list topped by Twitter India.

The survey said that Twitter India has emerged as the “buzziest" communication channel in India with about 79 per cent of the overall conversation share, up from 21% in October-December period of 2009.

Among the communication channels, TechArena Community Forums and WAT blog emerged as the key hubs where technology related conversations take place.

Other brands on the list include chip maker Intel at the sixth spot, followed by computer firm Dell (7th). Handset makers HTC (8th) and Nokia (9th) were placed on eight and ninth spots, whereas software firm Adobe finished on the tenth spot.

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