Toothpaste prices rising only in ayurvedic segment: report

Equirius Capital data shows Colgate, Hindustan Unilever and Dabur has slashed prices of most of their toothpaste variants since March 2017 but Patanjali kept the same price

Soumya Gupta

Published9 Oct 2017, 10:56 PM IST

Colgate’s Cibaca Vedshakti costs Rs314/kg, lower than Patanjali’s Dant Kanti, which costs Rs400/kg at current prices. Photo: Reuters — Colgate's Cibaca Vedshakti costs Rs314/kg, lower than Patanjali's Dant Kanti, which costs Rs400/kg at current prices. Photo: Reuters(Reuters)

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