Home / Industry / Manufacturing /  Make in India: Intel partners Microsoft, WPG to make NuPC personal compter

New Delhi: US technology company Intel Corp. on Wednesday joined hands with Taiwan-based semiconductor and electronic distributor WPG Holdings and Microsoft to make a new portable personal computing device NuPC in India.

The partnership takes a cue from the government’s two major initiatives: Make in India that aims to make the country a global manufacturing hub and Digital India that aims to improve Internet penetration in the country.

Under the pact, WPG will make and assemble NuPC, a 4X4-inch rectangular computing device powered by Intel. It will work like personal computer when plugged to monitor, projector, kiosks or any other digital display and will provide customised offerings such as wirelss charging for mobile, near-field communication and wifi hotspot among others. The device will run Microsoft’s Windows 8.1 operating system.

“There is a huge opportunity for Intel to tap in the local (electronic manufacturing) ecosystem and to enable our partners to participate in Digital India by providing them the capability to offer digital services," said Rajiv Bhalla, director, sales, Intel South Asia.

“We are working with channel partners such as OEMs (original equipment manufacturers) so as to let them offer range of digital services through our new offering."

WPG has already leased a manufacturing facility in Parwanoo, Himachal Pradesh, and is looking for another one in Chennai, said Rajeev Bajpai, president of WPG C&C Computers and Peripherals (India) Pvt. Ltd. NuPC will cost between 16,000 to 50,000, Bhalla said.

WPG and Intel expect to sell at least 200,000 units in a year to individual users and small and medium enterprises. To begin with, WPG’s first manufacturing facility will produce about 100,000 units in a year, said Bajpai adding that they will take the volume up from there.

“While we have seen a consolidation in the PC (personal computing) market with companies like Wipro, HCL and Zenith folding up their PC business, the PC market has been growing slowly," said Bhalla. “The new product is a reinvented desktop for which we are targeting local assemblers (people who assembles electronic products).

Meanwhile, Taiwan’s Foxconn Technology Group, the world’s largest contract electronics manufacturer, on Tuesday said it would develop 10-12 facilities, including factories and data centres, in India by 2020.

Earlier this week, the US-based automobile major Ford Motor Co. had said that it would invest another 4,000- 5000 crore in a research and development centre in Chennai after investing a billion dollar in a second plant in Sanand, Gujarat, according to an a news report by The Economics Times on 25 May 2015.

Similarly, German luxury car maker Bayerische Motoren Werke AG’s ( BMW’s) local unit said in March that it would start procuring components from at least seven India-based auto parts makers. A month later Honda Motorcycles & Scooters India (HMSI) said it planned to invest 585 crore in its third two-wheeler production plant in the Narsapura area near Bengaluru, while Honda Cars India Ltd (HCIL) would invest 380 crore in its Tapukara plant in Rajasthan.

Over the last several months, Modi has met chief executives of a number of high profile companies across the globe to promote India as a manufacturing hub.

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